Client: Cone Health

Cone Health developed a rapid response program called R.A.C.E. for heart attack patients. To promote the program, Cone Health asked Redding Communications to produce a 30-second TV commercial. The commercial shows a patient being rushed via ambulance to the hospital as a special heart team is called into action, standing ready to provide advanced cardiac care as soon as the patient arrives in the Emergency Department.

Result: Cone Health received exceptional reviews from the community.